Madeleine is co-owner and co-founder of Birds and Beans Inc. Her main interest is to face our collective impact on lives around us, human and non-human, and then to make conscious personal choices. For Madeleine, coffee is about: simple pleasures, sustainability issues, local community, global supply chains, quality, science, art, social justice, and pretty much everything else with a few degrees of separation. She has a degree in applied mathematics/physics (special honours, with distinction) and before founding Birds and Beans, was a consultant in information technology for 20 years specializing in object oriented modeling.