Grow a Tree in Your Cup

One of the best parts of my job is speaking to passionate people – people who are passionate about coffee and also people who are passionate about the environment.  Some people are passionate about both.

A few months ago, I had one of those conversations with Elaine Munro of Progressive Nutritional Therapies. They had been purchasing Birds & Beans Certified Bird Friendly coffee for their office and were using it to raise funds for a tree planting near the source of the Rouge River in North East Toronto.

In the office, they charge by the cup and were also selling jars of beans for brewing at home – and called it “Grow a tree in your Cup”. They are pretty big coffee drinkers over there because when it came time to plant – they had raised enough money to plant 513 trees!

In early May,  24 members of their staff along with family members turned out to plant a selection of native trees and shrubs that were selected to be appropriate for the river side site by Ontario Streams.

This is amazing – through this simple, yet creative program, they were able to both protect habitat in South and Central America by supporting Bird Friendly coffee growers, and improve habitat here at home in the Rouge River valley. Congratulations to all involved!

For the complete story see the Progressive Nutritonal Therapies Blog and for more information.