Misleading Menus

Last week, news surfaced that a Toronto Restaurant was misleading its customers by claiming that dishes and certain ingredients were special in terms of being premium, organic or local when they weren’t.

Factory farmed eggs were sold as “Free Range Eggs”, Farmed Atlantic Salmon was claimed to be “BC Organic Salmon” and Quaker Harvest Crunch was sold as “organic granola”. For more details, see the article from the Toronto Star

Many people are willing to pay a premium for special products such as these and so for the unscrupulous vendor, there’s an opportunity to increase price without increasing their costs by engaging in a little creative menu writing. We find this to be very disappointing and it raises the question of how can you be sure that the claims on a menu or a package are true?

There are two major ways to protect yourself from being a victim of false labels:

1) Look and ask for Certifications

While it is possible to claim that a product is certified when it is not, there are checks and balances in legitimate certification systems that help you determine that product claims have been verified.

In our case, we are a certified Organic Coffee Roaster and we publish our Organic certificate annually.  Our certifier, Ecocert Canada, verifies each organic claim we make. We are required to maintain meticulous records.  We are inspected and our records are checked every year to ensure we are compliant with Canadian Organic regulations. In the case of many certifications such Fair Trade and Bird Friendly, you can look up if the supplier is registered with the Certifier.

2) Ask about the Origins of the items

If a restaurant claims a product to be Organic or local or heirloom or special in any way, they should be prepared to explain the basis of the claim. So ask your server, if it is local, what farm did it come from? When? if it is organic, is it certified or how do they know it is really organic? The more people ask for details, the more difficult it will be for restaurants to mislead their customers.

Choosing sustainable, local, or artisanal foods can be rewarding in terms of tastes and the food experience and are often well worth the premium price, as long as we are getting the products that are being advertised.

We invite your comments