Have a look at the new Bird Friendly logo… the seal that represents the gold standard of forest habitat.
There are several things worth pointing out in this logo. We love that it illustrates several aspects of good habitat, like a variety of species, varied heights, and dense coverage.
The change in phrase on the seal from “Bird Friendly” to “Bird Friendly Habitat” points to the “friendliness” of Bird Friendly coffee: that it is grown in forest and preserves that habitat (see our post “What is Bird Friendly Coffee”).
We strongly support the refocusing on habitat: Forest habitat is not just for the birds! Forests are the lungs of the world. Bird Friendly habitat is a functioning, biodiverse ecosystem that supports and is made up of a web of inter-connected creatures, like monkeys and butterflies and beetles and native trees and plants and… oh… our wintering migratory songbirds.
It is also great to see the seal of the Smithsonian Institution within the logo. The Smithsonian Institution is one of the worlds most respected knowledge organizations. It is world’s largest museum, education, and research complex, with 19 museums and the National Zoo. The Smithsonian Migratory Bird Center (SMBC) is a department within that most prestigious organization. It is the scientists at the SMBC who developed and who administer the Bird Friendly® certification.
When you purchase coffee that is certified by the SMBC you have the assurance of the Smithsonian Institution that you are conserving wildlife and biodiversity. And ALL of our coffees have the seal… every cup of Birds and Beans coffee you drink is a gift of habitat to the world.
After proudly displaying the old logo for 15 years on our coffees we hope you will join us in congratulating the SMBC on the introduction of their new seal. We use it throughout this website and we will be transitioning our packaging within the coming weeks.