More than 10 years ago, we set out to create a different kind of company - one that would give consumers a way to use their purchasing power to make the world better rather than worse. We wanted to provide a product that was green at its core - not something that just looked green or came out of a "green" facility with a super duper recycling program. We wanted to create a true "triple bottom line" company that produced tangible environmental and social benefits.
Coffee was the perfect product for our experiment - for one thing, we love really good coffee and had a hard time finding a consistent source. And, most importantly, traditionally cultivated coffee is grown in a way that preserves habitat for wildlife - including Migratory Songbirds. Coffee is increasingly being grown in partial shade or full sun, transforming what was once a thriving forest ecosystem into "Eco Deserts" capable of supporting little life: Where there was once a thriving forest ecosystem, the only living thing is the crop being cultivated.
A few years before we started Birds and Beans, The Smithsonian Migratory Bird Center had developed the Bird Friendly Coffee Certification. Its aim is to identify and certify farms that provided good habitat for migratory songbirds - or more accurately are functioning ecosystems.
So, having identified the problem and the solution, Birds and Beans was born. We bought a small Commercial Roaster, some green Bird Friendly coffee and started developing our roast profiles. After about a year of development, we were ready to launch.
We sold our first coffee at the Guelph Organic Show in January 2003. Now we are a Certified Organic Roaster and have 2 much larger roasters and a full line of Certified Organic, Certified Bird Friendly, Fair Trade and Direct Trade coffees. We offer the World's first and only Triple Certified Espresso – Commit, an espresso blend.
A decade later, we can declare our experiment a success. Birds and Beans is a going concern where every pound of coffee sold is helping to protect valuable habitat as well as contributing to a decent life for the farmers and their families. About 5 years ago, we were joined by Bill Wilson and his colleagues from New England, who wanted to use the Birds & Beans name in the USA - and out of that has grown a valuable partnership that is spreading the word to an even wider audience. Our coffee receives rave reviews from all who try it. Together, we are building a different kind of coffee brand.
This month we are undertaking a 'bird survey' in Nicaragua on the 450 farm co-op, UCA San Juan del Rio Coco, co-sponsored by York University and Hawk Mountain Sanctuary. We buy a good deal of coffee directly from the co-op. The conservation biologists conducting the survey reported 21 species of migrant birds present in the first few days of field work.
Supporting this kind of work is unheard of for companies of our size as it doesn't have a commercial payoff. So why do we do it? Simple. Its because we have aligned our business with our true values and our business expresses them just as we do. It isn't a ploy or a marketing gimmick. It is what we care about. We founded this company as a vehicle to promote conservation and this is an opportunity to do just that.
The study represents new work in this region and so the findings will add to the body of knowledge of how that ecosystem functions. This will help our growers to make better decisions on how to manage their farms in the future.
Thanks to all of you who have supported us and have enjoyed a different cup of coffee....